8 angels ran overnight · 3 actions waiting for your approval
Carlton Coffee Roasters had a strong overnight. Online orders are up 18% week-on-week, and your new Ethiopian single-origin launched yesterday with 23 units sold in the first 12 hours — well above your typical new-release average of 15.
4 active wholesale leads. The Fitzroy Hotel is the warmest — they requested a quote 3 days ago and haven't responded. The others (2 cafés, 1 boutique hotel) are in early conversation.
3 messages overnight worth actioning: a partnership inquiry from a Melbourne yoga studio (strong fit — they want coffee for Sunday wellness events), a restock request from an existing wholesale client, and a question about subscription boxes from a new customer.
12 orders to fulfil today. 9 are ready (paid, in stock). 3 are pending stock confirmation — the Ethiopian launch orders may need to be split-shipped if demand continues.
Green beans: Ethiopian 48kg ✓, Guatemalan 31kg ✓, Colombian 22kg ✓. Brazilian Cerrado is critically low at 4kg — this is your #2 seller by volume.
The Ethiopian single-origin launch is your content goldmine. Origin stories perform 3x better than product shots for specialty coffee accounts. Film a 60-second Reel in the roastery.
This week tracking at $8,240 — up 22% vs same week last month. Retail 61%, wholesale 39%. The Ethiopian launch contributed $1,380 in its first 12 hours.
Overall positive (83% of reviews and mentions this week). Customers love the new tasting notes cards — 4 people mentioned them organically on Instagram. Friction: 2 customers said checkout felt slow on mobile.